Splice Magazine

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NASHVILLE, Tenn. (April 1, 2021) — “One of Country music’s most promising young stars,” (Whiskey Riff), Lainey Wilson today will debut the cinematic music video for her Top 30 single, “Things a Man Oughta Know.” The Bell Bottom Country singer will partner with YouTube and iHeartCountry to premiere the enthralling drama, partially filmed in Lainey’s own home, which accentuates the importance of discernment, especially when character and intention are at odds.
At 12pm CT Lainey will be premiering the video on YouTube alongside a live chat with fans as it airs. Tune in HERE. Continuing the celebrations, Lainey, who is iHeartCountry’s newest On The Verge artist, will go live on iHeartCountry’s Instagram at 1pm CT. The Instagram Live Group Chat, hosted by Emily Curl, will be the second time iHeartCountry utilizes its chat feature and will welcome in fans, collaborators and actors who starred in the music video.
“I hoped that people would connect to this song and it’s been so incredible to see just how strong the reaction has been,” said Lainey Wilson. “For the music video, we wanted to create a piece of art where people could watch it and feel something all over again.”
The suspenseful video which depicts a way a man “got it wrong” is Lainey’s first music video as a signed artist and incorporates many personal elements. In addition to filming the video locally (can’t get much more local than her own kitchen), Lainey brought in longtime friend Sean O’Halloran to help direct the short film alongside co-director Chris Ashlee. O’Halloran’s daughter appears in the short film as well as Lainey’s friend and Luke Combs band member, Kurt Ozan.
Things A Man Oughta Know” has been a fan favorite and called a “song every Country fan needs to hear” (Taste of Country) and a “must listen” (Rolling Stone), with more than 43 million on-demand streams, it has been featured on key playlists and is currently in the Top 10 on Sirius XM’s The Highway’s Hot 30 Weekend Countdown. She continues to see significant increases in sales, consumption and streaming, landing her in the fourth spot on the Shazam Discovery Chart (US) as well as the Shazam Discovery Top 50 (Global).
The “bona fide redneck warrior princess” (Saving Country Music) released her hotly-anticipated album Sayin’ What I’m Thinkin’ in February and the excitement surrounding the buzzed-about newcomer only continues to build. Proving worthy of being named as “one to watch” and “must listen” by many (Spotify, Pandora, MusicRowRolling Stone, CMT, The BootSounds Like Nashville, etc.), the album has garnered more than 60 million streams in the US alone as well as a slew of critical praise with several outlets identifying it as an “early favorite for album of the year.”
The honesty-driven body of work is a statement of who Lainey Wilson is, what she believes in and the power of authenticity, with People calling it a worthy reflection of the woman she has turned out to be.” In addition to being a lifelong custom for the Louisiana native, the album title serves as a wink to the candor that was infused in her songwriting process, as Wilson’s playful, clever, sassy, soulful, strong and unbridled nature is on full display throughout the project. Watch the television-worthy live performances that bring the album to life with Part 1 and Part 2.