VIRGINIA-BASED
PURPOSE DRIVEN EVENTS
EXPANDS FOOTPRINT TO INCLUDE
‘BLUE RIDGE AMPHITHEATER,’
ENTERTAINMENT VENUE ‘THE RIDGE’
‘BLUE RIDGE ROCK FESTIVAL’
AND MORE EVENTS IN 2021
Following their announcements about a new amphitheater, an updated entertainment complex and their signature event, the Blue Ridge Rock Festival, PURPOSE DRIVEN EVENTS have announced plans for a wide-ranging series of events in Fall 2021.
Earlier this year, PURPOSE DRIVEN EVENTS
revealed plans to open
the Blue Ridge Amphitheater, a long-awaited large-scale concert venue in Southwest Virginia. The 35,000-capacity outdoor festival site will be developed on nearly 300 acres of land (just off Route 29 on the Chatham-Danville line) and will be convenient for fans from neighboring cities including Lynchburg, Roanoke, Danville, and Greensboro. The layout for the event space will be scalable, allowing for capacities from 5,000-35,000 attendees in order to accommodate music festivals and full-scale tour stops from leading performers. Visit the site’s
website and social media to sign up for up-to-the-minute news and follow on
Facebook,
Instagram and
Twitter.
PURPOSE DRIVEN EVENTS’ Chief Executive Officer JONATHAN SLYE says, “Blue Ridge Amphitheater is a massive game-changer for this market. While we have been able to bring many notable acts to this region in recent years, the launch of this venue will allow us to deliver a tier of talent many did not believe could routinely come. It also gives us the opportunity to unlock a higher level of event features and experiences, beyond just music, due to the significant volume of land we now have to work with year-round. This is another exciting, massive step to provide the highest quality of entertainment to a community that I have grown to love so dearly.”
The amphitheater news came on the heels of PURPOSE DRIVEN EVENTS’ purchase of
THE RIDGE (formerly known as Phase 2 and Cattle Annies), a 31,000 square-foot entertainment venue. Beyond significant improvements to the space, the facility will embody four key principles–passion, integrity, sustainability, and the fans–while also plotting a more diverse portfolio of events including non-music events (comedy, car shows, and mixed martial arts). Additional updates to improve the customer experience include an updated and expanded stage and enhanced backstage area, an all-new sound and lighting system, additional bartenders and bar stations, faster internet and point of sale systems which will elevate serving speeds significantly, enhanced security to drastically improve the safety and hospitality of the venue, along with a complete redesign of the box office and entry process reducing wait times for patrons. Stay tuned for updates about the venue via the website and social media:
Facebook,
Instagram and
Twitter.